Mar 19, 2009

Lee Minho is chaebol enough for a Cadillac

Posted by Nez

Another day, another endorsement. Goo Jun Pyo would be happy but I think Lee Minho is happier. No mop of curls just to sell a product! And these aren’t beers or biscuits, these are hot wheels. I’m quite thrilled.

So, Cadillac supplier GM Korea announced today at a special induction ceremony that Lee Minho will be taken on as ambassador for one of the biggest names in car history. A representative of the company said that Lee Minho was able to portray a character that fits entirely with their product image, citing especially Goo Jun Pyo’s awareness for the fashionable and his classy demeanour. Basically what he meant was - chaebol. Chaebol, chaebol, chaebol.

GM Korea was probably waiting all along, for an obnoxious chaebol that could actually be well-liked by their target demographic, or all demographics for that matter. I guess Lee Minho passes since he comes off as snotty if he doesn’t smile but I wonder what a loss of the pamma would do really… ?

Anyhoo, as Cadillac ambassador Lee Minho will be participating in all relevant promotional events as of today.



Take out with full credits.
Credits:Seoulbeats

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