Japanese students fall in love with Lee Seung-gi and Han Hyo-joo

Many fervent viewers poured out their comments about the show on the viewers’ board for “The Shining Inheritance.” And it is worth noting that a majority of these viewers were high-school students and young people in their twenties and thirties.This is quite unexpected because in the past, Hallyu fans were mostly composed of women in their forties. This could be because “The Shining Inheritance” was broadcast in March, overlapping with spring break for students. As the Japanese school year starts in April with the spring break in March, it was possible to lure middle school, high school and college students on their school breaks to the front of television sets. For “Hallyu Alpha”, it is encouraging that they turned the younger generation — who had previously thought that “Hallyu is just something that older ladies like” — into Hallyu drama fans.
“Hallyu Alpha” has been showing medical drama “New Heart” since April 1, after which MBC TV series “The Last Scandal of My Life,” starring actor Jung Joon-ho and the late actress Choi Jin-sil will air. With Korean blockbuster “IRIS” (starring Lee Byung-hun and Kim Tae-hee) and “Hard To Say I Love You” (starring Hero Jaejoong) lined up for the second half of the year, can it be said that the new generation of Korean Wave has already begun? We hope that “Hallyu Alpha” will build a strong foundation for the new round of Korean Wave.

Reporter : Im Da-ham (Tokyo correspondent)
Editor : Lynn Kim lynn2878@, Jang Kyung-Jin three@
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