The newly launched online mall, Muggle (www.muggle.co.kr), will gather brands from various stars in one site. Just like the Muggles who aren’t part of the magical community in the “Harry Potter” series, the mall aims to cater to the “regular folks”. The concept behind the mall is that although there is no real magic in this, but they will deliver a “magical fashion style” with their products.
Unlike previous celebrities such as Lee Hye Young, Hwang Shin Hye, and Kim Joon Hee who have been working on their respective fashion brands respectively, this has given rise to the “stars’ brands integrated clothing shopping mall” format. With brand-building and operations being managed from one single source, the combined synergies can bring about greater competitiveness and efficiency.
To manage this integrated concept, it’s not a simple case of just consolidating the products for sale. The stars themselves will have to participate in meetings and take active participation in the promotion of their own brands. The mall will feature brands from Shinhwa members Junjin and Lee Minwoo, Bigenchilada and Wolf M, and also Chae Yeon’s Bequem.
In addition, one of the selling points of the mall will be the advice from professional stylists’, which targets females who have trouble choosing clothes that are in line with the current trends, and also men who lack the fashion sense when choosing clothes and accessories for their girlfriends. These stylists, who have worked with popular stars like Jeon Ji Hyun, G.O.D, Shinhwa and FT Island will analyse and make professional recommendations based on current trends.
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Source: absolutshinhwa
Credit: My Daily
Chinese translations by: junjin0819
English translations by: absolutshinhwa
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