Mar 19, 2009

Stars’ brands in one integrated online mall

Posted by Nez
Fashion brands set up by stars like Junjin, Lee Minwoo and Chae Yeon will now come under one roof in one integrated online mall.

The newly launched online mall, Muggle (www.muggle.co.kr), will gather brands from various stars in one site. Just like the Muggles who aren’t part of the magical community in the “Harry Potter” series, the mall aims to cater to the “regular folks”. The concept behind the mall is that although there is no real magic in this, but they will deliver a “magical fashion style” with their products.

Unlike previous celebrities such as Lee Hye Young, Hwang Shin Hye, and Kim Joon Hee who have been working on their respective fashion brands respectively, this has given rise to the “stars’ brands integrated clothing shopping mall” format. With brand-building and operations being managed from one single source, the combined synergies can bring about greater competitiveness and efficiency.

To manage this integrated concept, it’s not a simple case of just consolidating the products for sale. The stars themselves will have to participate in meetings and take active participation in the promotion of their own brands. The mall will feature brands from Shinhwa members Junjin and Lee Minwoo, Bigenchilada and Wolf M, and also Chae Yeon’s Bequem.

In addition, one of the selling points of the mall will be the advice from professional stylists’, which targets females who have trouble choosing clothes that are in line with the current trends, and also men who lack the fashion sense when choosing clothes and accessories for their girlfriends. These stylists, who have worked with popular stars like Jeon Ji Hyun, G.O.D, Shinhwa and FT Island will analyse and make professional recommendations based on current trends.


Take out with full credits.
Source: absolutshinhwa
Credit: My Daily
Chinese translations by: junjin0819
English translations by: absolutshinhwa

0 comments on "Stars’ brands in one integrated online mall"

Post a Comment

Lets CLICK!!

Related Posts with Thumbnails

Flickr Images

wibiya widget

 

♥ A Life Full Of Memories ♥ Copyright © 2009 Paper Girl is Designed by Ipietoon Sponsored by Online Business Journal